How To Promote Your NFT Project
Discover the 5 best ways to promote your NFT Projects.
You have put tears and hard work into creating your own NFT Collection. You are now ready to start launching your NFT collection to the public.
What is the best way to launch your NFT Project and sell out your NFT collection?
Let’s get right into it and not waste any time.
Why Promotion Matters
You already know what you’ll charge for your NFTs, so all you have to do is list your NFT collection on Opensea and… voila! No sales, no transactions.
It would be ideal if you could just make awesome art and have people notice it and pay you for it, but that happens very rarely.
People must first be aware that your beautiful art exists before they may acquire it.
#1 Reason People Buy NFTs
If you want to sell out your NFT Collection this is important.
People buy NFTs because of FOMO.
In other words: People will buy your NFT because of fear of missing out. It’s a common marketing practice used by many brands.
People are more likely to act when they fear missing out on a good opportunity.
This is very important for your NFT launch. Let me give you an example.
For example: When you see an item that has a 60% discount but only 1 item is remaining in stock, you are more likely to take action and buy it.
However, if the same item is 60% discounted but it would simply say, Stock Available‘ you wouldn’t be concerned too much because maybe you just buy it another time or tomorrow.
The same applies to NFT’s. When there are 10,000 NFT’s to mint and 9,980 are already minted with only 20 left to mint, you would feel a sense of urgency and FOMO (Fear of missing out).
If you do not promote your NFT collection and there is no hype or members in your community, you wouldn’t feel any FOMO (Fear of missing out) and why would you, if nobody buys it or is interested in it.
Just imagine me telling you to buy my NFT art because it is ‘cool and unique. You would probably say ‘no’.
However, when I tell you about my NFT art collection that has a community of over 40,000 people and the first batch nearly sold out in 10 minutes you would probably be more open to learning more.
Best Ways To Promote Your NFT
#1 Use Discord To Build A Community
Before you start the promotion of your NFT project, make sure you have all the right foundations in place.
This includes having social media accounts on Twitter, Instagram, and most importantly Discord.
Nearly all NFT projects have a discord server to promote their NFT, and there is a reason why.
A discord server is a perfect opportunity to build a community around your NFT. You can use it to build hype around your project. You can also use your discord server to promote all your other social channels such as your Project’s Twitter and Instagram.
The community will be able to chat and exchange with the owners and when there is a strong community behind a project, more trust will be.
Add Your Launch To Our Calendar
NFTLaunches is the first calendar on the market where the best NFT Launches are gathered in one place.
It is a platform where the NFT Creator can list their project and where others can discover NFT projects to buy into.
It only takes a few minutes to list your project. You just need to submit general information like:
- The Name of your NFT collection
- Short description about your project
- date and time of your drop
- link to your website
NFTLaunches gets daily about 9k visitors to the homepage and it’s free to list your project. Many projects have been sold out in minutes by listing their project here.
Reach Out To Influencers
Influencer Marketing has been around for ages and is being used by the largest brands. Influencers have a very loyal following.
If your favorite Influencer promotes an NFT collection that they own a piece of, most likely you are going to check it out.
Do keep in mind that there is a certain amount of budget you need in order for this to work.
Depending on the size of followers from the influencer you can spend anything from $200 to multiple thousands. However, you could have thousands of new members in your community by simply having one big influencer put a Story or Tweet about your NFT.
The perfect example of showing Influencer Marketing are the Nelk Boys when they promoted their NFT Launch
Start A Giveaway
Giveaways are a great way to increase awareness of your project. You could start a giveaway where you give away money in form of cryptocurrency such as ETH.
You could also give way a free NFT piece of your collection.
In order to have a chance to win the giveaway, the user has to tag a friend on the comments or share an Instagram story or post
Here Is The Takeaway:
Promoting your NFT project is one of the most important factors if you want your NFT collection to sell out.
Nobody is going to buy your NFT if you are just going to list it on Opensea.
Build a strong community on Discord, create more and more awareness for your NFT Project. Make sure you have a strong foundation before you start any promotion.
Have all social channels (Instagram, Twitter), etc already set up, and make sure you also have a good website for your NFT project.
